My 2020 Goals & 2019 Achievements

picture of desk with laptop, cup of coffee, and planning notes and stationery

I’m not a fan of the new year, new me thing. But, I do think that the new year is a good time for a little reflection. To look on what you have achieved in the last year and also to plan what you might want to achieve in the future. If you want things to happen, then as with all things in life you need to put in the work for them. So I like to have a look back and a little planning session too.

My 2019 Achievements

Here are some of the things I am proud of for 2019:

  • Being a finalist in the BritMums BIBs awards in the Inspire Category
  • Taking part in the government’s Gender Equality Forums.
  • Being a guest on BBC Berkshire’s Mums Without Makeup Radio Show.
  • Been in 3 local newspapers – Daily Mail, Bracknell News, Bracknell and Wokingham Weekend and Berkshire Life (the Jan edition but I wrote the column in December)
  • Social media growth:
    • Facebook grown from 2005 to 2190 (+185)
    • Instagram grown from 3875 to 4930 (+1055)
    • Twitter grown from 13,600 to 14,500 (+900)
    • All of the above growths, particularly Instagram are higher than last year other than Twitter but I think that is because I have put more focus on IG this year
  • Grown my instagram engagement from 1% to around 2.2%
  • Started getting Instagram only campaigns as a results of the above
  • Spent the year in the Tots100
  • Completed a fantastic photography course which means I can now shoot in manual
  • Started using photoshop and improving my photography
  • Getting my health finally back on track and as of January no longer being classes as anaemic
  • Started regularly going to Pilates classes
  • Some great collaborations I am really grateful for Great British Racing, The Lexicon, Marwell Zoo and Disney to name just a few
  • Having been really resistant to video work, as my love will always be writing I think, I completed two video contracts in 2019
  • Launched a website for my friend’s sewing business
  • Reading 60 books
  • Finally getting Logan to stop sucking his thumb
  • Having 3 amazing holidays with my family – Bluestone, The Gower in Wales and our first trip to Center Parcs
  • Getting a new car I’ve always wanted – a Mini
  • Really enjoying the summer with my family

2020 Blogging Goals

I tried to be more pragmatic about what I could achieve in 2019 with a small toddler demanding more and more of my attention. My husband was been promoted too which means there are more demands on him and more things for me to pick up. I decided to try and not put so much pressure on myself. I now only do 3 posts per week, and have reduced my content on Instagram, focusing on engagement and also doing daily stories. This has been working well for me and helping me get a better balance.

In September Bo is registered to start at pre-school, so I am hoping I might be able to switch things up a bit then. But for now I am conscious of not over committing myself to a level when I find it too much of a juggle.

Here are some of my blogging goals for this year:

  • Social Media Goals
    • I’m really pleased with the growth in engagement I have been able to achieve on Instagram. I would like to aim to get this over 3% this year and build on doing stories regularly like I have been.
    • Twitter – grow to 18,000
    • Instagram – grow to 6000. 10,000 with swipe up would be the dream, but I don’t think this is achievable
    • Facebook – grow to 2250
  • Other
    • I really want to look at increasing the traffic to my blog I hope to do this by focusing my content and with the three following things:
      • Improve SEO on my blog – looking at improving 2/3 blog posts per week
      • Get serious and actually do something with Pinterest
      • Grow my email database
    • Get to grips with Photoshop and I may even look to going on a course for this
    • Complete Moolah Facebook marketing course, which I signed up to two years and didn’t complete

My Personal 2020 Goals

  • Complete by 14 by 40 goals I wrote back in May for my impending 40th birthday
  • Really work hard at finally writing my own book
  • Sort out our garden for the summer
  • Decorate the front room and downstairs cloakroom
  • We increased pension contributions last year. This year I want to look into combining pension pots and maybe trying micro investments in order to grow our savings
  • Put money aside for bigger DIY projects in 2021
  • De-clutter and get things around the house a bit more organised – on my list every year, but 2019 I did make progress

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